The Chinese influence on the local automotive market continues with the entry of Jetour that will officially launch in September with 40 dealers in place as well as a 4 000 sq/m warehouse stocked with more than 82 000 spare parts.
Jetour South Africa is a subsidiary of Jetour in China and is one of the more unusual operating entities in the business. Jetour Auto was launched by the Chery Holding Group in 2018 and has operated completely independently in the global market, with dedicated R&D, manufacturing facilities, sales and aftersales channels and it will also operate independently in the South African market.
Looking to make a change? Then check out our extensive range of pre-owned vehicles
Over the last five years alone, Jetour has sold over 1,18-million vehicles globally across its five product lines, with 1 200 partners in 60 countries and regions worldwide.Johnny Fang,managing director of Jetour in South Africa, says the company will be targeting sales of 800 units monthly within the first year of operation, with their Jetour X70 Plus and Dashing models as the first to be launched.
The name is derived from a combination of ‘JET’ meaning sleek, fast, successful and victorious and ‘TOUR’ which references the brand’s ethos of freedom and adventure.
Need finance? Click here for expert help and options
“We are excited to mirror Jetour’s worldwide success in South Africa and become the top choice for travel vehicles amongst local customers,” Fang says.
This new automotive brand will target the mid to high-level consumer looking for comfort, elegance, safety and reliability, with expert aftersales service.
Colin Windell
proudly CHANGECARS
