This is Fiat’s 125th anniversary year and the brand is beginning to make inroads into the African market as well and seeing something of a revival in Europe – where it has gone fully electric – with a 2,2% increase in sales in the first half of the year compared to the same period last year.
In the Middle East and Africa (MEA) region, Fiat saw a 7,6% rise in sales during the first half of the year. The brand holds a strong presence in key markets such as Algeria and Turkey, boasting impressive market shares of 68,4% and 12,3%, respectively.
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In Algeria, the Fiat Doblò is the top-selling model, with the first locally produced units of the Fiat 500 and Doblò delivered in June.
In Turkey, Fiat’s prominence is driven by the Fiat Tipo, with 43 000 units sold, consistently holding the top position as the best-selling car since 2016. In Morocco, where Fiat has introduced models such as the Fiat 600e and the Fiat Topolino, the brand has seen a notable 23% increase in sales compared to the previous year.
Locally, June sales figures show 13 of the 500X model sold and 33 Fiorino panel vans leaving dealer lots. The MEA region experienced a 54,2% growth.
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In this celebratory year, Fiat is anticipating several projects: after summer, the Fiat Grande Panda — a new global model marking Fiat’s return to the global mainstream market — will open for orders, followed by the Abarth 600e and the Fiat 500e Giorgio Armani.
Fiat’s global mainstream comeback is built on three pillars: Italian design and development, a global platform, and local relevance. The Grande Panda is the first member of Fiat's new global family.
Fiat has announced the upcoming release of the new Fiat 500 Ibrida (hybrid), to be produced at the Mirafiori plant in Turin. Additionally, Fiat is progressing with the development of SUV and fastback models, which are now in advanced stages and scheduled for release in the coming years.
Fiat's new and future models — such as the 600, 500, Grande Panda, and others — will be available only with BEV or hybrid powertrains, equipped with automatic transmission.
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In the first half of the year, Fiat has maintained its market dominance across Europe, particularly in Italy, with 95 779 registrations, marking a 2% increase compared to the same period in 2023. This success translates to a 10 8% market share in passenger cars.
The Fiat Panda, produced in Pomigliano, continues to be the best-selling vehicle in Italy, with 63 500 units sold, reflecting a 21% year-over-year increase. The Fiat 500 hybrid holds the second position in the A-segment with 14 700 registrations, trailing only the Panda.
The Fiat 500e leads its segment with a 27% market share, and the 600e is also a top contender in the B-SUV BEV segment with an 11% share. In June, the introduction of the 600 Hybrid variant, featuring advanced hybrid technology and a dual-clutch automatic transmission, has been well-received, guiding customers towards the electric transition.
Colin Windell
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