By doubling its sales in 2023 compared to 2022, Chery has leapt up to being South Africa’s second largest SUV seller with 16 110 vehicles sold last year compared to a shade over 8 000 in 2022.
“We are very happy with the news Chery is one of the most popular SUV brands in the country,” says Tony Liu, deputy general manager of Chery South Africa. “If you consider Chery sells only SUVs, our doubling of sales and overall ranking is very impressive.”
The Tiggo 4 Pro range was expanded in 2023 to include the Chery Tiggo 4 Pro LiT in manual and automatic variants. This model lowered the entry into the Chery family to only R279 900 while retaining the brand’s warranty and service support.
“Our 10-year / 1-million km engine warranty remains unmatched in South Africa. Chery also pioneered the inclusion of value-added services in the sales price, including rim, scratch and dent repair and even a take-me-home service,” says Liu.
Chery made the decision to include items a vehicle owner would pay extra for – such as paint protection insurance or protection against rim damage – in the vehicle’s sales price. These features are included under the banner of the Chery Cares package, while a number of extended service plan and warranty options are also available through the Chery Extender Programme.
On the other end of the luxury spectrum, Chery launched the Tiggo 7 Pro MAX and Chery Tiggo 8 Pro MAX that added more specification and engine power.
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To support its rapidly growing car parc, Chery also opened a new parts warehouse in Gauteng. Designed to deliver parts and components to every Chery dealer every day, the new warehouse covers more than 7 000 square metres and carries an average of R70-million in parts at any given time.
“With our new parts warehouse we have been able to achieve an immediate fill rate of 98% and a 99% claim approval rating on our mechanical warranties,” says Liu.
Colin Windell
Proudly CHANGECARS
